Hello, I’m Moe

I have 5+ years of experience in community management in the entertainment, healthcare, and education spheres. I work to stay up-to-date on news, platforms, and trends to keep members engaged and fulfilled. I lead with an empathy-first approach and value honesty, authenticity, and compassion. Story-telling, uplifting others, forming spaces where people can be themselves, and creating meaningful change are some of my greatest passions. I track engagement and reach with KPIs for sustainable growth.

Reasons I’d be a perfect fit for you:

  1. You need someone to establish a social media strategy or take yours to the next level.
  2. You need someone to build a community, manage an established one, increase engagement, or grow its members.

Community Sample 1 –

Healthcare non-profit; online forums using CrowdStack

  • Goal: increase registration and engagement in the community.
  • Result: registration increased 66% and active members increased 17% within one year.
  • Methods:
    • Focused KPI metrics on increasing registrations, active members, and member visits.
    • Monitored Google Analytics to identify registration funnel opportunities.
    • Increased promotion of the community on other platforms, including socials, blogs, and website pages.
    • Curated content via social listening that resonated with members.
    • Directly collaborated with Social Media Manager to push out timely content.
    • Conducted landscape and competitive analyses for strengths, weaknesses, and opportunities.
    • Developed and managed an email drip campaign to increase resource distribution to new members.
    • Posted weekly topics on timely content to start discussions.
    • Welcomed every member, answered questions, and ensured all posts adhered to guidelines.

Community Sample 2 –

LGBTQ+ education; Discord, Patreon, along with social channels

  • Goal: establish a private community where LGBTQ+ members felt safe.
  • Result: grew platforms to 300k followers across channels in <2 years, grew to >300 Discord members within 1 year, held monthly events reaching 250 participants.
  • Methods:
    • Focused KPI metrics on registrations, comments/replies, active members, and member feedback.
    • Conducted a landscape analysis to optimize community and content.
    • Established a community on Discord and cross-promoted on all channels.
    • Collaborated with influencers, team members, and businesses to produce content.
    • Translated complicated topics into an easy-to-understand narrative that resonated with the audience.
    • Edited short-form videos to promote on TikTok and Instagram.
    • Coordinated monthly community networking events.
    • Posted weekly topics on timely content to start discussions.
    • Welcomed every member, answered questions, and ensured all posts adhered to guidelines.

Social Media Sample –

LGBTQ+ Influencer, TikTok and Instagram focus

  • Goal: increase followers and engagement on TikTok and Instagram.
  • Result: gained >315k followers in 2 years on TikTok and 18k on Instagram, increased views by 18M over 2 years.
  • Methods:
    • Focused KPI metrics on followers, comments, and views.
    • Established a content calendar.
    • Hosted monthly community networking events.
    • Curated content via social listening that resonated with members.
    • Established a community on Discord and cross-promoted on all channels.
    • Moderated content and ensured all posts adhered to guidelines.

Let’s chat-

If you would like examples of blast emails, technical writing, or other long-form content please reach out to me directly.

If you or your organization need assistance with social media content creation, strategy, management, or community building – please reach out!

I’m available for consulting services or general inquiries at my email moechristine20@gmail.com

I look forward to getting in touch!